The Girl Effect is an initiative created by the Nike Foundation in an effort to educate girls out of poverty. The video you just watched was a viral video designed to spread the word and garner support for the curriculum designed and workshops taught by participants of the Girl Effort organization. While working with frog, I had the privilege of being on the design team that researched, designed and tested educational materials to be beta tested by girls in rural Africa. For details about my contributions please reach out to me directly. 

Find out more here: GirlEffect.org  and check out more at frog.com