Core Capabilities

Strategic Leadership & Planning

• Cross-functional team leadership and stakeholder management

• Research strategy development and roadmap planning

• Project scoping, resource allocation, and budget management

• Researcher mentorship, coaching, and capability building

• OKR and KPI development for research impact measurement

• Research operations (ResearchOps) and systems optimization

Research & Discovery

• Qualitative Methods

  • In-depth interviews (in-person, virtual, and hybrid): 1:1, dyads, triads, focus groups

  • Ethnographic research: in-home visits, contextual inquiry, ride-alongs, shop-alongs

  • Diary studies and longitudinal research

  • Co-creation workshops and participatory design sessions

  • Usability testing (moderated and unmoderated)

  • Jobs-to-be-Done (JTBD) research

•  Mixed Methods

  • Survey design and statistical analysis

  • Benchmark studies and competitive analysis

• Specialized Research Competencies

  • Trauma-informed research practices (mental health, crisis, domestic violence)

  • Inclusive and accessible research (vision/hearing impairment, mobility, neurodiversity)

  • Cross-cultural and multilingual research (ESOL, religious/spiritual contexts)

  • AI and emerging technology evaluation

  • Policy and compliance research (HIPAA, GDPR, accessibility standards)

Strategic Design & Synthesis

• Frameworks & Models

  • Service design blueprinting and system mapping

  • Journey mapping (current state, future state, ideal state)

  • Ecosystem mapping and stakeholder analysis

  • Opportunity framing and problem definition

  • Theory of change and logic models

  • Behavioral frameworks (attitudinal/behavioral, RITE, KANO, Hook Model)

• Insight Development

  • Thematic analysis and pattern recognition

  • Persona and archetype development

  • Storyboarding and scenario creation

  • Insight prioritization and strategic recommendations

  • Trend analysis and foresight research

AI & Emerging Technology Integration

• AI-assisted research synthesis and analysis

• Workflow creation

• Conversational AI and chatbot evaluation

• Prompt engineering for research applications

Collaboration & Facilitation

• Design sprint planning and facilitation

• Workshop design (discovery, ideation, co-creation, alignment)

• Stakeholder presentation and storytelling

• Cross-functional collaboration (product, engineering, marketing, policy)

• Executive briefings and strategic recommendations

• Client relationship management and business development

Deliverables & Communication

• Traditional: Research decks (PPT, Keynote), Figma/Miro boards, formal research reports, academic-style papers

• Interactive: Prototypes, interactive dashboards, digital artifacts

• Visual: Video documentaries, animations, infographics, illustrated reports

• Physical: Journey maps, service blueprints, workshop materials, physical prototypes

• Strategic: Opportunity briefs, design principles, strategic roadmaps, executive summaries

Tools & Platforms

• Research:UserTesting, Qualtrics, Optimal Workshop, dscout

• Design: Figma, Miro, FigJam, Adobe Creative Suite, Weavy.AI

• Collaboration: Notion, Airtable, Asana, Confluence, Slack

• Analytics: Google Analytics, Perplexity

• AI Tools:Claude, Notebook.LM, specialized research AI tools

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