Jenni Light
Insights, Strategy and Education
CN Stop Bullying: Speak Up 2017-2020
PSA
Since 2010, Cartoon Networks "Stop Bullying:Speak Up" campaign has been empowering kids to speak up safely and effectively in the face of bullying.
Evolving to include social emotional learning techniques and preventative instruction that spans bullying in person and on-line, we created the following pieces to elevate kids voices and inspire greater kindness, compassion and empathy to stop bullying before it starts.
In partnership with 826 National and 826 Digital, we collected real stories from kids around the U.S about situations where they prevented bullying or included someone in a positively impactful way.
Animations by
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Tyson McAdoo
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Sam Leyja
This campaign was the winner of the 2019 social activism award.
Research + Insights
2020 Cyberbullying Research
With all of the progress that has been made to understand cyberbullying among teens, very little is known about the behaviors as they occur among tweens: kids ages 9 to 12 years old. In response, Cartoon Network, partnered with the Cyberbullying Research Center to conduct a first of its kind nationally-representative survey of more than 1,000 9- to 12-year-olds, to better understand cyberbullying prevalence and behaviors among this age group. Our goal is to elevate these findings with like-minded organizations and move toward creating more informed responses. The study was made possible with support from AT&T.